The
first issue of Heckler is a 16 page, free, black
& white, no staple having, no trimmed edges, cheapest
possible-newsprint zine! The cover photo is of Noah
Salasnek shot by Matt Kennedy. Only one issue is
released because everyone is too busy snowboarding,
skating and partying.
1993
Three
friends, John Baccigaluppi, Matt Kennedy, and Sonny
Mayugba, get together to (re)start the zine called
Heckler in order to get free lift tickets in Tahoe
and hopefully, get a snowboard with bindings. It
works.
1994
Tower
Books picks up Heckler and becomes its first legitimate
distributor selling it on the newsstand for $2.00.
Heckler is owned and operated by John, Sonny and
renowned photographer Chris Carnel, replacing Matt.
1995
Heckler
becomes the first and only snowboard and/or skateboard
magazine to publish on the Internet. Heckler builds
web sites for Sims Snowboards, Palmer Snowboards
and Ugg Footwear. These are the very first snowboard
manufacturer sites on the Internet.
1996
Heckler
has grown from a 16 page zine to 120 pages. TransWorld
Publications buys newpring Heckler and rolls it
out nationally with glossy paper and tons of color.
1997
TransWorld
gets bought by Times-Mirror Magazines. John, Sonny
and Chris buy Heckler back.
1998
Heckler
guys launch a new music recording mag called Tape
Op and with Heckler back in-house, form the publishing
company entitled Substance Media Works. Heckler
changes format size to a newsstand friendly, yet
unique 11" square
1999
After
a long run, Heckler joins the ranks of the standard
magazine size to further compete on the newsstand.
The schedule increases from six issues a year to
seven.
2000
Entering
the new century, Heckler stands as the strong crossover
magazine in the world. Heckler enters its eighth
year of publishing and is currently being distributed
in 30 countries. The annual schedule increases from
7 to 8. Now, you book an advertising contract in
Heckler and heckler.com, become part of the best
in the world, and watch your market penetration
and growth explode.
2001
Independent
Publisher Sam Toll buys the magazine and helps Heckler
publish its 50th issue with everyone from Steve
Caballero to John Cardiel to Barrett Christy giving
props on the cover. The magazine goes monthly, publishing
12 times a year at the lowest subscription offer
in the industry for just $6.99 a year. For the first
time ever Heckler hires Senior Photog's for grade
A shots. Street teams are implemented in 12 metropolitan
cities in the US to deliver presence.
