In a game where the trends dictate whats cool and not, it’s headspinning to think that a rider or a photographer could keep up. I reckon for Jeff Curley it’s never been about that. Free thinker; maybe. Free spirit, definitely. His creative drive has now earned him a position doing what he wants. Be it shooting with Chas Guldemond at Northstar or trekking hours upon hours with Jeremy Jones in AK, Curley has come full circle and still creates his own path.